5 Reasons why you should use digital platforms for your Business in 2020
In The previous blog posts, “start your new business at the age of 24: My personal guide (part 1 & 2)” I highlighted the key points of success for a young entrepreneur, from my personal perspective.
In today’s blog post, I will be writing about the tools that can enrich your work and makes it easier for you to reach your goals. One of these powerful tools nowadays is social media and digital platforms.
In 2020, growing a business no longer requires traditional marketing techniques. Today, markets are becoming highly dynamic and balances are changing so quickly that you can’t waste a single minute without updating your techniques, thoughts, and creativity. As Pablo Picasso once said: “The chief enemy of creativity is good sense”
Social media and digital platforms are becoming a very powerful tool for marketing and running businesses. From an artist’s perspective, having an online store where you can sell your paintings, an Instagram with a big audience to promote your work and interact with your fans, and a YouTube channel to make tutorials and give your audience an overview of your work, are primary tools for a successful and interactive business.
The 5 most significant reasons why you have to use digital platforms for your business are in my opinion:
· Visibility:
Having your own website to present your products and services gives your business more visibility and makes it easier to reach the big public.
Google receives over 63,000 searches per second on any given day. Therefore, invest your time in writing a good SEO for every page of your website, which has to be rich with keywords and meaningful sentences. SEO represents a brief description of the pages of the website to show it to people who are searching for identical things.
· Interaction with the audience:
Once your digital platforms get more visibility and once the audience is built, the digital platforms give you a good opportunity to interact with your audience with more sophisticated and advanced tools. Today, you can easily get in touch with any natural person from all over the world.
· Affordability:
Digital marketing is for sure less expensive than other marketing methods. Furthermore, you can target a specific audience and make your work and services more visible by inverting less money than traditional marketing ways.
· Expansion:
In 2020, many customers use more digital platforms for online shopping. Digital marketing lets you reach out easily to those people and invite them to use your services and products. Thanks to the campaign ads, you can expand your brand recognition and boost sales.
· Tracking:
Digital marketing and platforms allow you to track your customers’ activities. With time, you can do the analysis of your customers’ expectations and therefore monitor which ads and types of content they will see shortly before they make a purchase.
To conclude, the benefits of digital platforms for business include:
· Visibility
· Interactivity
· Affordability
· Expansion
· Tracking
